Kacie Steward has been a long time friend and has supplied our family with many delicious treats over the years. In late 2023 she reached out for a visual identity system. I immediately got pencil to paper and started working on this project. After countless sketches it hit me, Kacie IS the brand and Kacie should be the mascot!
-Daniel Hagerman
We decided on nodding at a mid-century modern style that ever-so-slightly resembled a brand you might see in the game Fallout.
Once the mascot/caricature was created, and the typography was finalized, we worked on a color palette.
We aimed for slightly “Gen-Z” colors that had felt both
contemporary and retro + warm & inviting.
Then we moved to Logomarks & icons!
We pulled the K, oval shape, and the heart from the main logo for the logomark to be used for Kacie Bakes’ social media profile image.
Finally, we whipped up a great tagline, and voila! Kacie was ready to present her new visual identity system.
