Pure beauty

is a microblading company based in Tryon, NC. They approached us in 2016 to gussy up their brand with a logo and some business assets like business cards, gift certificates, and social media imagery. Together we created a mood board with hand drawn and script logos as well as hand painted signs and lots of floral elements.
From there we began sketching, creating three options from them to choose from. The owners chose the logo you see here so we made sure the elements were pixel perfect, created a color scheme, and began the final process, a brand style guide! The ladies at Pure Beauty absolutely love their new visual identity system!