Heather from The Sugar Shack (a Snowball and cotton candy focused food truck)decided they wanted to curate a menu of brightly colored syrups for the snowballs that contained real cane sugar and no artificial ingredients. Something you could give your kids without obsessing over how hazardous it might be for them.

But before Heather could hit the street she needed a visual identity. Thanks to word of mouth and people knowing other people, Heather came to Go Go for a logo!

After creating a mood board with Heather and talking about direction, we settled on a mid-century inspired logo with fun shapes, bright colors, and a great throwback typeface! Why retro? Because back in the day everyone used real sugar! We think mighty highly of The Sugar Shack’s new logo but don’t take our word for it…