A long time teacher
builds a tutoring
side-hustle
After many years of teaching this educator realized that she had a knack for organization and building strong learning skills. She saw the value her skills could bring to the market.
so she launched her side-hustle, The Structured Tutor
Once we had a good grasp on the client’s needs for this project, we put pencil to paper. Images of to do lists and books in icon form immediately came to mind. After some searching we realized that what really makes this tutor unique is the systems she uses to balance educational workloads. Balance.
Every student struggles to balance the various subjects they’re learning. We had an idea!
The main shape in the logo is comprised of rudimentary shapes balanced upon each other while displaying a dynamic potential that could all come crashing down at any moment.
While out of the ordinary for Go Go, we used three fonts, specifically chosen to represent note-taking, classic literature & history, and a clean sans-serif for organization.
Finally, we crafted a strong icon that could serve as a stamp or a profile image on social media.