A small local blog was ready
to tackle a BiG local cause,
the City's walkability.
BUT FIRST THEY NEEDED A LOGO.
We arrived at this design for their primary logo. But, these days, one logo doesn't cut it.
You need a circular version for your social media profile too!
So we knocked out a circular version.
Then we locked down a solid color palette. One that was bright & bold and easily seen on the road.
Comprised of:
WHITE,
Black &
Safety Yellow
_
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Which eventually turned into a whole identity system complete with pedestrian paths, and an icon version of that same circular logo.
Because these days...
You need more than a logo.
You need a visual identity system.
Are you ready to upgrade
your brand's logo
to a visual identity system?